Tag Archives: Team HTC-High Road

The absurd and depressing end of High Road Sports

Posted on 5 August 2011 by Alex Murray

(Team HTC-Highroad have thrown in the towel on finding a new sponsor, picture by Natalie on Flickr) Well the hyenas will be cackling this morning, but no one with an interest in the long-term sustainability of cycling as an elite … Continue reading →

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Trek get driven for Team Leopard-Trek

Posted on 9 January 2011 by Alex Murray

In the last decade, Trek have been pretty good at backing Tour de France winners. The likelihood is that the three million euro they’ve put on the name Andy/Frank Schleck and Team Leopard-Trek will ensure that they continue to do … Continue reading →

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HTC and Specialized show how to do team branding well

Posted on 4 January 2011 by Alex Murray

Their 2011 kit may be unspeakably bland – black shorts do not a “retro-inspired” kit make – but the HTC-Highroad team and the riders aren’t. They swear, they laugh, they are funny. The are not robots who just ride bikes. … Continue reading →

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