Category Archives: Economics
Here’s why Sky should have invested in a British Women’s team
Because women control the vast majority of consumer purchase decisions in the household 70-80% was the figure I was told by Bob Stapleton, owner of High Road Sports in 2011 – HTC-Colombia – on the process of searching for new … Continue reading
Posted in British Cycling, Economics, Professional, Women
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Is cycling really worth that much to the UK?
This week nearly every cycling publication, and most of the mainstream press to boot, reported that cycling is worth nearly £3 billion to the UK economy and growing. The ever-eloquent Dynamite Files sounded a note of caution that I’ve not … Continue reading