Tag Archives: Emilia Fahlin

HTC and Specialized show how to do team branding well

Posted on 4 January 2011 by Alex Murray

Their 2011 kit may be unspeakably bland – black shorts do not a “retro-inspired” kit make – but the HTC-Highroad team and the riders aren’t. They swear, they laugh, they are funny. The are not robots who just ride bikes. … Continue reading →

Posted in Professional, Road Racing, Video, Women | Tagged , , , , , , , | 1 Comment