Category Archives: Professional
Trek get driven for Team Leopard-Trek
In the last decade, Trek have been pretty good at backing Tour de France winners. The likelihood is that the three million euro they’ve put on the name Andy/Frank Schleck and Team Leopard-Trek will ensure that they continue to do … Continue reading
The 2011 Men’s professional peloton as seen from above
Black seems to be the colour of choice this season: Lazy, unimaginative, corporate, dull. So (with apologies for my own lazy murdering of the flipflopflyin’ style) here’s what those helicopter shots of the Tour will look like this year. I’ve … Continue reading
HTC and Specialized show how to do team branding well
Their 2011 kit may be unspeakably bland – black shorts do not a “retro-inspired” kit make – but the HTC-Highroad team and the riders aren’t. They swear, they laugh, they are funny. The are not robots who just ride bikes. … Continue reading