Category Archives: Fashion

Fashionable gear: adidas by Stella McCartney does cycling

Featured in her latest collection of adidas by Stella McCartney, due to hit stores in spring/summer 2010, is cycling gear. Notes to other cycling clothing retailers This is how you make cycling attractive to women. Well-cut, attractive clothing that isn’t … Continue reading

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Get the same sunglasses as Mark Cavendish

Sunglasses are one of those things that go in trend waves in cycling. More often than not it’s Oakley who are responsible for it with their saturation marketing of the pro peloton. The Oakley Radar, which became widespread in 2007, … Continue reading

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Cycling will be more fashionable in 2009

There’s every indication that 2009 could be a boom year for the stylish cyclist. And, praise be, it’s not going to be just lycra for weekend wannabes. Last year we saw Topshop encouraging women to cycle in style something which … Continue reading

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