Tag Archives: youtube
Victoria Pendleton and Nicole Cooke broaden their appeal
Victoria Pendleton is the face of Hovis, the breadmakers with a long association with cycling. They were the original sponsor of Freewheel which has now morphed into Skyride and their 1970s campaign featuring a baker’s boy and his bike is … Continue reading
Did no one tell Team Radioshack about the 2011 kit rules?
Whispering Pines on Wheels, AKA Team Lance, AKA The Shack, AKA Grave Avoiders CC, AKA The Rolling Bones. Team Radioshack, previously owners of one of 2010’s ugliest kits, now owners of a refreshed, newly-curated kit for 2011. Looks like they … Continue reading
HTC and Specialized show how to do team branding well
Their 2011 kit may be unspeakably bland – black shorts do not a “retro-inspired” kit make – but the HTC-Highroad team and the riders aren’t. They swear, they laugh, they are funny. The are not robots who just ride bikes. … Continue reading