Tag Archives: advertising
Victoria Pendleton and Nicole Cooke broaden their appeal
Victoria Pendleton is the face of Hovis, the breadmakers with a long association with cycling. They were the original sponsor of Freewheel which has now morphed into Skyride and their 1970s campaign featuring a baker’s boy and his bike is … Continue reading
Posted in Video, Women
Tagged advertising, Baxi Boilers, Hovis, Nicole Cooke, Quickstep, Tom Boonen, Victoria Pendleton, video, youtube
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Assos may be good kit but the look stops me buying
I saw Simon Lamb of La Gazzetta Della Bici mention Assos this afternoon and that they’re doing a “heritage” range next year. I remembered that I’d seen Fignon wearing Assos in his Renault days, so it was no surprise one … Continue reading
Posted in Clothing
Tagged advertising, Assos, clothing, heritage, Mercier, Renault, style
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