Tag Archives: Mark Cavendish
Get the same sunglasses as Mark Cavendish
Sunglasses are one of those things that go in trend waves in cycling. More often than not it’s Oakley who are responsible for it with their saturation marketing of the pro peloton. The Oakley Radar, which became widespread in 2007, … Continue reading
Centenary Giro off to a historic start
For all the Armstrong hype in the preamble, the really interesting battles on the opening day were all about Columbia v Garmin. Not just the team battle but the rivalry between the British riders over who would be able to … Continue reading
Cycling popularity increases except in sports pages
Saturday’s The Times declares that “Inspirational Olympic heroes turn cycling into a family favourite” and celebrates a 40% increase in cycling as a result of the track team’s success. Meanwhile The Sunday Times manages to lead its Sport In Brief … Continue reading