Tag Archives: Nicole Cooke

Analysis: How Great Britain won the world championship for Mark Cavendish

What more is there to add? There have been few more impressive displays of teamwork in the history of the Worlds. Lionel Birnie wrote about Project Rainbow, Rod Ellingworth’s plan, in 2008, when pretty much everyone in the world thought … Continue reading

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Victoria Pendleton and Nicole Cooke broaden their appeal

Victoria Pendleton is the face of Hovis, the breadmakers with a long association with cycling. They were the original sponsor of Freewheel which has now morphed into Skyride and their 1970s campaign featuring a baker’s boy and his bike is … Continue reading

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If Team Sky is about inspiring participation, why no women?

Dave Brailsford in a BBC interview says that the Team Sky project is all about inspiring participation. But I keep on coming back to the same question I asked back at the Worlds in September: where are the women? It’s … Continue reading

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