Sunglasses are one of those things that go in trend waves in cycling. More often than not it’s Oakley who are responsible for it with their saturation marketing of the pro peloton.
The Oakley Radar, which became widespread in 2007, has become near ubiqitous at every level of the sport so they have to come up with something else to keep the punters coming back. Even I’ve got a pair now and I really like them. Certainly an improvement on what I was wearing before in terms of comfort and coverage.
Which is where the Jawbone comes in. Prototypes were worn by Thor Hushovd and George Hincapie last season and this season Lance Armstrong and Mark Cavendish have become the highest profile wearers of the production models.
Currently Cav is wearing the white ones at the Giro and although they aren’t available in shops yet, you can buy them from Amazon.co.uk
He wore the silver ones to win Milan-San Remo which they don’t seem to have. There’s also a Livestrong version which Lance has been wearing and which are obviously going to get plenty of airtime this year
So if you want to get ahead of the trend curve, now is the time to start purchasing. And if anyone at Oakley UK is reading and would like to send me some to test, then I am easily contacted at alex at alex dot com.