Monthly Archives: January 2011
Analysing the Sports Illustrated Case Against Lance Armstrong
It’s been much anticipated as the article to illuminate the key themes of the third act of the life of Lance Armstrong. As the crescendo builds and the fat lady draws a deep breath, I’m going to pick out what … Continue reading
Posted in Doping, Lance Armstrong
Tagged allegations, Doping, Jeff Novitsky, Lance Armstrong, Sports Illustrated, Yaroslave Popovych
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Victoria Pendleton and Nicole Cooke broaden their appeal
Victoria Pendleton is the face of Hovis, the breadmakers with a long association with cycling. They were the original sponsor of Freewheel which has now morphed into Skyride and their 1970s campaign featuring a baker’s boy and his bike is … Continue reading
Posted in Video, Women
Tagged advertising, Baxi Boilers, Hovis, Nicole Cooke, Quickstep, Tom Boonen, Victoria Pendleton, video, youtube
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