Good article from Bikebiz here:
http://www.bikebiz.co.uk/Why-is-stomach-stapling-sexier-than-cycling
The title says it all. While NICE (which is easier to type than the National Institute for Health and Clinical Excellence) repeatedly mention cycling as a way to deal with obesity the mainstream media, in typically sensationalist and downright unjournalistic fashion report the headline as being gastric band surgery.