So the report into Yorkshire (and London and Cambridge) hosting the Grand Depart 2014 has finally surfaced.
You can read the full report here as a PDF file . Here’s the equivalent summary for London 2007 which is worth re-reading as a comparison.
Over the first two days
- Yorkshire had 2.3m unique spectators across the two Yorkshire stages (although it claims 3.3m if you count people who viewed in more than one place)
- London and Kent 2007 had 2.5m spectators across the two stages (although estimates go as wide as 2 million and 3 million)
Day visitor spend
- Day visitors to Tour de France in London in 2007 spent £26.15 per person (these are people from outside the host region)
- Day visitors to Yorkshire spent on average £27.13
Where were they from
- 57% of people who watched in Yorkshire in 2014 were from Yorkshire
- 69% of people who watched 2014’s Cambridge to London stage 3 were from Cambridge, London or Essex
- 45% of people who watched in London in 2007 were from London
- 61% of people who watched in Kent in 2007 were from Kent
Cost of staying
- In London 2007, visitors staying in commercial accommodation spent £116.33 per person
- In Yorkshire 2014, visitors staying in commercial accommodation spent £107.25 (£49.54 on accommodation, £57.71 in other expenditure)
- People staying with friends/family spent £45.48 per person in 2007
- People staying with family/friends in Yorkshire spent £45.26